worldwide marketing
New AirPods: How Apple reinvented its 'magical wireless experience'
Apple's AirPods have been staggeringly successful. Although at first some found them strange-looking or were convinced they would fall out of their ears, they quickly became the in-ear wireless headphone to aspire to. Rarely in the two years and three months since launch has demand eased off. As a result, the look has gone from curious to acceptable to – dare I say it – iconic. Now, the second-generation AirPods have been announced, I talked to Greg Joswiak, Apple's Vice President of Product Marketing and Kate Bergeron, Vice President of Hardware Engineering about the new arrivals.
How to stymie the iPhone X's Face ID
Apple is offering a nifty way to unlock its new iPhone X - just stare at it. Face ID, Apple's name for its facial-recognition technology, replaces the fingerprint sensor found on other models. How well does it work - not just technically, but in everyday use? After all, it's much easier to align your finger with the sensor than to align your face with the phone. Associated Press reporter Nick Jesdanun demonstrates Face ID, Apple's name for its facial-recognition technology, on an iPhone X in New York.
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Buyers warned about massive shortages of Apple's iPhone X
Customers hoping to buy an iPhone X when it goes on sale on November 3rd have been warned of massive shortages. Apple has faced production issues with the handset, leading one leading analyst to claims the firm may only have two million handsets available for sale when it goes on sale on November 3rd. Although Apple has not released first weekend sales figures for its last few handsets, the last time it did, the firm sold 13 million iPhone 6S units the first weekend it was on sale. It has been widely reported the Apple is struggling to produce its new iPhone X handset, with reports of several production issues with the 3D camera the handset uses to recognises faces However, the latest reports say that the firm should have '2-3 million' handsets at launch, and that the production bottlenecks will be cleared by November. Apple's preorders will go live here on Oct. 27th at: Preorders for the handset open on October 27th, and Apple today said starting on Monday, October 23, iPhone Upgrade Program customers will be able to get a'head start' on the iPhone X pre-order process by getting pre-approved for an iPhone Upgrade Program loan.
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Apple to add FaceID to ALL iPhones
Apple's radical FaceID system is set to come to the entire iPhone line next year, it has been claimed. The firm is set to abandon its current TouchID fingerprint system entirely, according to KGI Securities analyst Ming-Chi Kuo. KGI Securities analyst Ming-Chi Kuo claims that all 2018 iPhone models will move to Face ID, according to 9to5Mac. Kuo also predicted that the iPad Pro would gain Face ID next year. Just last month he issued a note in which he said the future of Face ID depended largely upon consumer reaction to the iPhone X.
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Apple iPhone X could be delayed due to 3D camera problem
Apple's radical FaceID system is still causing major production issues for the firm just weeks before its launch, it has been claimed. The firm's suppliers are still struggling to perfect manufacturing of the iPhone X's TrueDepth camera and 3D facial recognition system, according to Japan's Nikkei Asian Review. Jeff Pu, an analyst with Taipei-based Yuanta Investment Consulting, believes the problems could mean Apple will face even bigger shortages of its flagship handset than previously thought. The latest forecast from Ming-Chi Kuo of KGI says Apple still cannot make enough of the handsets due to technical problems with the front facing TrueDepth camera it uses to scan people's faces. Multiple reports have claimed it has taken more time to assemble the TrueDepth system's so-called'Romeo' module than the'Juliet' module.
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Apple iPhone X is two and half YEARS ahead of competition
Apple's iPhone X is as much as two and half years ahead of its competition, a leading analyst has claimed. However, the latest forecast from Ming-Chi Kuo of KGI says Apple still cannot make enough of the handsets due to technical problems with the front facing TrueDepth camera it uses to scan people's faces. The firm lowered its estimates of iPhone X shipments in 2017 to 30-35 million units from a previous estimate of 40 million due to the issues. The latest forecast from Ming-Chi Kuo of KGI says Apple still cannot make enough of the handsets due to technical problems with the front facing TrueDepth camera it uses to scan people's faces. However, even with initial production difficulties, Kuo writes that the outlook for 2018-2019 iPhone growth is still positive.
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Apple reveals how its controversial Face ID system works
In mid-September, Apple unveiled its new Face ID facial recognition system, which is due to debut with the iPhone X on Nov. 3. The system lets users unlock their phones just by glancing at them, but has also raised privacy questions and some anxieties over whether someone could force you to unlock your phone by pointing it at your face. Now, Apple has revealed an in-depth explanation of how the system works - and has admitted young users may struggle. Phil Schiller, Apple's senior vice president of worldwide marketing, announces features of the new iPhone X, including Face ID, at the Steve Jobs Theater on the new Apple campus, in Cupertino The system lets users unlock their phones just by glancing at them, but have also raised privacy questions and some anxieties over the ease with which others unlock a user's phone. In a security guide published today, the tech giant also recommends that children under the age of 13, twins and even siblings who look similar do not use Face ID due to the probability of a false match being significantly higher for young children.
iPhone X's Face ID Inspires Privacy Worries -- But Convenience May Trump Them
Phil Schiller, Apple's senior vice president of worldwide marketing, announces features of the new iPhone X on Sept. 12 at the Steve Jobs Theater on the new Apple campus in Cupertino, Calif. The phone's new ability to unlock itself using a scan of its owner's face inspired a strong, divided reaction. Phil Schiller, Apple's senior vice president of worldwide marketing, announces features of the new iPhone X on Sept. 12 at the Steve Jobs Theater on the new Apple campus in Cupertino, Calif. The phone's new ability to unlock itself using a scan of its owner's face inspired a strong, divided reaction. A feature of Apple's new high end iPhone X called Face ID -- the phone will unlock when you look at it, or rather when it looks at you -- has got privacy advocates nervous.
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Apple takes on Amazon Echo and Google Home with its own smart speaker: HomePod
Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the HomePod speaker at the Apple Worldwide Developers Conference Monday, June 5, 2017, in San Jose. Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the HomePod speaker at the Apple Worldwide Developers Conference Monday, June 5, 2017, in San Jose. Apple replaced record collections with the iPod and earned front pocket real estate with the iPhone. The Cupertino, Calif., company announced Monday at its annual World Wide Developers Conference in San Jose the HomePod, a home speaker with Apple's digital assistant Siri built into it. Similar to Amazon's Echo and Google's Home -- voice-activated, internet-connected speakers that play music, answer questions and provide information such as the news, weather, sports updates and metric conversions -- the HomePod listens and responds to voice commands.